Fitness sponsor, FC Online Marketing, Inc. (FCOM), is suing Tara Costa — a 2009 contestant on “The Biggest Loser” — in federal court for gaining too much weight after entering into an agreement to become a representative of the brand. The complaint alleges that the reality TV star breached her contract by failing to “maintain her current level of fitness and conditioning,” saying that the star gained more than 45 pounds since her appearance on NBC’s hit show. The company is seeking an unspecified amount of damages.
Costa’s lawyer responded to the allegations on NBC’s Today.com, saying “[D]espite FC Online’s supposed efforts to distance itself from an overweight individual, it continued to display her name and likeness in association with the services it was offering.” The complaint also alleges that Costa breached her non-compete agreement by entering into a separate deal with FCOM competitor, Anytime Fitness, LLC.
Ms. Costa is hardly the first celebrity whose endorsement deal has gone awry:
For more information about morality clauses, endorsement deals, noncompete agreements and other elements of celebrity sponsorships, contact a knowledgeable attorney.